Alyson Stanfield is quite timely with this message in her Art Marketing Action newsletter about researching online galleries. OVAC's Virtual Gallery has been hit with lots of "offers" and "opportunities" for artists to show online lately.
We've had many emails from artists wondering if the businesses were legitimate... well, I can only say, "we don't know." We can't keep up with all the websites out there. As with all offers, artists have to do their own research to determine the worth. I certainly encourage artists to take advantage of online marketing, but consider your time... with how many websites can you keep up? Where do you most want to spend your time.
Thanks Alyson for this, as usual, timely and solid reminder. Here's a brief excerpt (subscribe for the whole message):
"Every day there are new opportunities to show your art online. Every day you have to make decisions about what is a real opportunity, and what is a waste of your time and money. How do you know which ones are legitimate? As with everything in your art business, the onus is on you to trust but verify the source. You can't blame anyone but yourself if you don't seek all the facts."
Copyright 2009 Alyson B. Stanfield. Alyson takes the mystery out of marketing your art and making more money as an artist. Visit http://www.ArtBizCoach.com to get articles just like this one delivered to your inbox.